Muzmatch
| Original author(s) | Shahzad Younas (Founder, CEO) |
|---|---|
| Initial release | March 4, 2015; 6 years ago |
| Operating system | iOS, Android |
| Available in | Arabic, Bengali, Dutch, English, French, German, Hindi, Indonesian, Malay, Persian, Russian, Spanish, Turkish, Urdu languages |
| Type | Online dating application |
| Website | muzmatch.com |
Muzmatch is a Muslim datingapp founded by Shahzad Younas and launched in 2015. Its tagline is 'Where Single Muslims Meet' and emphasises marriage as opposed to casual dating.[1]
History[edit]
Muzmatch was first launched as a matrimonial website platform in 2011 by Shahzad Younas.[2] Dating beach near walpi. The site employed a novel pay as you go mechanism for its members. It allowed complete anonymity to all of its members – with all profile pictures being initially blurred, allowing only those 'seriously' looking to find a bride or groom to pay a small amount to access a full detailed profile description and picture.[3]
Muzmatch Profile Search
In 2014, Shahzad quit his 9-year banking career at Morgan Stanley[4] and taught himself how to code, investing all of his savings in starting up the business.[5] Younas bootstrapped and built the initial app himself, having been unimpressed with the quality of existing Muslim dating websites, which he describes as 'ugly and horrible', and having a 'terrible reputation'.[6]
The website platform was shut down, with the app having a soft launch in 2015.[1]
Muzmatch is the world's biggest community for single Muslims to find their perfect partner. It is halal, free to use and fun! You have full control over your profile and preferences. Talk to single Muslims near you or even go on video dates with someone overseas. Our outstanding members come from the UK, USA, Canada, France, Germany, Saudi. First launched in 2015, MuzMatch is an exclusive online dating mobile app that claims to be the best for Muslim and Arab singles all over the world. Without sacrificing any Islamic law, MuzMatch is committed to helping Muslim singles land a successful match, date, or life-long partner. Muslim singles can expect a free and fun online dating. Specific search filters and features. Interestingly, some features on MuzMatch.com are specifically designed for the Muslim community and cannot be found on other dating websites. Each member profile contains a lot of useful information, including wardrobe and praying habits. An extensive range of search filters makes it easy to find a perfect.
In the summer of 2017, Muzmatch was accepted into Silicon Valley-based accelerator Y Combinator, who have backed the likes of Airbnb, Dropbox, and Reddit and provide a network of resources and support for startups — as well as investment.[7]
Younas opened his address to the room by saying: 'Muslims don't date, we marry.'[1]
Muzmatch was the first Muslim-centric startup to ever be backed by Y Combinator.[8]
In 2017, Muzmatch raised a total of $1.75M in their initial seed round, led by Fabrice Grinda's FJ Labs, Y Combinator, and London-based venture firm, Hambro Perks.[9] Muzmatch reported having 200,000 members spread across 160 countries, and over 6000 couples who met on the platform.[10]
Dating spots south peabody. In April 2019 Muzmatch was shortlisted for 'App of the Year' at the Evening Standard Business Awards.[11]
Muzmatch was also a 2019 London and the South finalist at The Spectator Business awards.[12]
Muzmatch Profile Search Results
In July 2019 Muzmatch raised $7M in their Series A round of funding, and reported having over 1.5 million users of its app and over 30,000 successes. The funding was jointly led by U.S. hedge fund Luxor Capital and Y Combinator.[13]
The app is available in 14 languages.[14]
In July 2020, muzmatch welcomed its three millionth user, marking a period of sustained growth for the brand. According to company data, muzmatch took four years to get to one million members and another year to reach two million. This latest milestone comes less than six months after the last one was surpassed.[15]
Operation[edit]
Members sign up to the app and complete their profile, where they are asked to complete their profile with photos and information such as sect, ethnicity and other religious information.[16] Members can use the app for free, or choose to upgrade to premium membership extra features, such as unlimited profiles, more advanced search filters and preferences, and being at the front of the queue.[17]
Muzmatch was the first Muslim app to allow members to include a chaperone or Wali who would be able to monitor messages sent to and from their account.[18] Users can also ensure they have no profile picture on their account or details such as their full name, so they can be as private online as possible.[19]
In 2016, the platform introduced selfie verification to ensure everyone on the app is verified. The company has a team in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.[20] Seaside black dating sites.
In 2020, during the COVID-19 pandemic, muzmatch became the first leading religious dating platform to release a free in-app video calling feature[21] following a survey which found that 83% of users said they were struggling to find serious relationships because of lockdowns in their area.
Marketing[edit]
The company ran a viral tongue in cheek marketing campaign across the London Underground tube network and the Manchester and Birmingham bus network.[22] The ads incorporated 'halal' inspired puns such as 'Halal, is it me you're looking for?'.[23]
In 2019, the company launched a Brexit-themed marketing campaign on the London Underground. Ads with the message 'Time to Leave the Single Market?' ran just as the UK population began to consider its options ahead of a December general election.[24]
References[edit]
- ^ abc''Muslims don't date, we marry''. BBC News. 2019-03-25. Retrieved 2021-03-26.
- ^News, Manchester Evening (2011-07-31). 'muzmatch matrimonial website for Muslims'. Manchester Evening News. Retrieved 2021-03-26.
- ^News, Manchester Evening (2011-07-31). 'muzmatch matrimonial website for Muslims'. Manchester Evening News. Retrieved 2021-03-26.
- ^'Muslim dating app muzmatch secures £5.8m Series A investment | Business Leader News'. Business Leader. 2019-08-01. Retrieved 2021-03-26.
- ^'Muslim dating app Muzmatch secures $7m from Silicon Valley'. BusinessCloud. 2019-07-30. Retrieved 2021-03-26.
- ^'YC-backed Muzmatch definitely doesn't want to be Tinder for Muslims'. TechCrunch. Retrieved 2021-03-26.
- ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
- ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
- ^'Muslim dating app muzmatch secures £5.8m Series A investment | Business Leader News'. Business Leader. 2019-08-01. Retrieved 2021-03-26.
- ^'YC-backed Muzmatch definitely doesn't want to be Tinder for Muslims'. TechCrunch. Retrieved 2021-03-26.
- ^Armitage, Jim (2019-06-19). 'Evening Standard Business Awards 2019 - the shortlist'. www.standard.co.uk. Retrieved 2021-03-26.
- ^www.spectator.co.ukhttps://www.spectator.co.uk/article/2019-finalists-london-and-the-south. Retrieved 2021-04-07.Missing or empty
|title=(help) - ^'Muzmatch adds $7M to swipe right on Muslim-majority markets'. TechCrunch. Retrieved 2021-03-26.
- ^'Muzmatch adds $7M to swipe right on Muslim-majority markets'. TechCrunch. Retrieved 2021-03-26.
- ^'muzmatch Surpasses Three Million Members'. Global Dating Insights. 2020-07-06. Retrieved 2021-03-26.
- ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
- ^Millington, Alison. 'An ex-Morgan Stanley banker and a 25-year-old engineer created the first global matchmaking app for Muslims, and it's about to hit one million users'. Business Insider. Retrieved 2021-03-26.
- ^Al-Heeti, Abrar. 'Beyond Tinder: How Muslim millennials are looking for love'. CNET. Retrieved 2021-03-26.
- ^Heathman, Amelia (2019-07-25). 'Muzmatch: the dating app changing the way Muslims find love'. www.standard.co.uk. Retrieved 2021-03-26.
- ^Heathman, Amelia (2019-07-25). 'Muzmatch: the dating app changing the way Muslims find love'. www.standard.co.uk. Retrieved 2021-03-26.
- ^'muzmatch Introduces In-App Video Calling'. Global Dating Insights. 2020-05-26. Retrieved 2021-03-26.
- ^Preece, Ashley (2018-09-17). 'Why these new Muslim ads are making people laugh in Birmingham'. BirminghamLive. Retrieved 2021-03-26.
- ^Heathman, Amelia (2019-07-25). 'Muzmatch: the dating app changing the way Muslims find love'. www.standard.co.uk. Retrieved 2021-03-26.
- ^'muzmatch Launches Brexit-Themed London Underground Ads'. Global Dating Insights. 2019-11-01. Retrieved 2021-03-26.
Myspace. Bebo. Hi5. Facebook. Twitter. Instagram. Snapchat. Our generation truly has lived through the evolution of Social Media. And so it's fitting that most of us can (rather effortlessly) create, share and post when it comes to using these platforms on our devices.
I recently joined Muzmatch (lol) and I've been sharing my rather dubious journey using the app in previous posts. Although it's still early days I was ready to deactivate my account and never think of it again. But there was one thing that kept dragging me back…the Muzmatch profiles.
At the time of joining, Muzmatch requires users to complete a ‘more about me' section. This includes writing a profile and status message. Doing this gives users a chance to formally introduce themselves, say what they do, what they're interested in, what they're looking for…all that sort of stuff. The status message on the other hand, appears at the top of your images and should be ‘short, catchy or funny…to capture someone's imagination!' *puke*
So as you can imagine, this profile, along with your images, provides for potential spouses a first glimpse into who you are and of course, if you're worth contacting. So of course, getting this all right is key. After all, you know what they – first impressions truly do count. But what happens when profiles are absolutely hilarious…for all the wrong reasons? Readers, I give you the Best of Muzmatch Profiles. *Witch cackles*
Disclaimer: The extracts that feature in this post are from genuine Muzmatch accounts. Although I provide some brilliant commentary I really do wish all these guys the best in their searches.
Exhibit A: The Not-so Wolf of Wall Steet
- Hi beautiful lady's I'm just looking for someone who can spend my money and enjoy life with me. Good luck. 🙂
Expert psychoanalytical commentary: Sorry, I didn't realise I applied for Millionaire Matchmaker. Please, please, let me marry you. I live for your credit card. You may have done well in your career to have earnt so much money, but there's one thing money can't buy – an ability to apply basic grammar skills to your own profile.
Exhibit B: The Lady Killer
- Looking for someone that has good character…holds strong values and acts like a lady. If we match I don't expect to ask you to unlock your picture, please be courteous and do it straight away.
Expert psychoanalytical commentary: Is binge-watching Netflix in my PJs on a Sunday afternoon lady-enough for you? I like this guy's confidence though – he's assuming we're all gonna swipe right and allow him to immediately make a judgement on whether we're worth his time. Based on whether we look hot enough for him. Ok.
Exhibit C: The Showstopper
- Well what am i supposed to say. Looking to find a partner. Im not educated to degree level and I love eating. Im 5ft6 i think. Erm enjoy watching movies, going out to eat, driving to different places. Doing activities.
Expert psychoanalytical commentary: This guy sounds like a keeper. I love the lack of capital letters, apostrophes and the use of ‘Erm' as a sentence starter. Yes, I'm being mean. Fine, I'll also stop now.
Oh wait. Let me just leave you with this ultimate status message…
Is your name WiFi? Coz Im really feeling a connection.
Myspace. Bebo. Hi5. Facebook. Twitter. Instagram. Snapchat. Our generation truly has lived through the evolution of Social Media. And so it's fitting that most of us can (rather effortlessly) create, share and post when it comes to using these platforms on our devices.
I recently joined Muzmatch (lol) and I've been sharing my rather dubious journey using the app in previous posts. Although it's still early days I was ready to deactivate my account and never think of it again. But there was one thing that kept dragging me back…the Muzmatch profiles.
At the time of joining, Muzmatch requires users to complete a ‘more about me' section. This includes writing a profile and status message. Doing this gives users a chance to formally introduce themselves, say what they do, what they're interested in, what they're looking for…all that sort of stuff. The status message on the other hand, appears at the top of your images and should be ‘short, catchy or funny…to capture someone's imagination!' *puke*
So as you can imagine, this profile, along with your images, provides for potential spouses a first glimpse into who you are and of course, if you're worth contacting. So of course, getting this all right is key. After all, you know what they – first impressions truly do count. But what happens when profiles are absolutely hilarious…for all the wrong reasons? Readers, I give you the Best of Muzmatch Profiles. *Witch cackles*
Disclaimer: The extracts that feature in this post are from genuine Muzmatch accounts. Although I provide some brilliant commentary I really do wish all these guys the best in their searches.
Exhibit A: The Not-so Wolf of Wall Steet
- Hi beautiful lady's I'm just looking for someone who can spend my money and enjoy life with me. Good luck. 🙂
Expert psychoanalytical commentary: Sorry, I didn't realise I applied for Millionaire Matchmaker. Please, please, let me marry you. I live for your credit card. You may have done well in your career to have earnt so much money, but there's one thing money can't buy – an ability to apply basic grammar skills to your own profile.
Exhibit B: The Lady Killer
- Looking for someone that has good character…holds strong values and acts like a lady. If we match I don't expect to ask you to unlock your picture, please be courteous and do it straight away.
Expert psychoanalytical commentary: Is binge-watching Netflix in my PJs on a Sunday afternoon lady-enough for you? I like this guy's confidence though – he's assuming we're all gonna swipe right and allow him to immediately make a judgement on whether we're worth his time. Based on whether we look hot enough for him. Ok.
Exhibit C: The Showstopper
- Well what am i supposed to say. Looking to find a partner. Im not educated to degree level and I love eating. Im 5ft6 i think. Erm enjoy watching movies, going out to eat, driving to different places. Doing activities.
Expert psychoanalytical commentary: This guy sounds like a keeper. I love the lack of capital letters, apostrophes and the use of ‘Erm' as a sentence starter. Yes, I'm being mean. Fine, I'll also stop now.
Oh wait. Let me just leave you with this ultimate status message…
Is your name WiFi? Coz Im really feeling a connection.
…who said romance is dead?
With Love,
UAG x
